We crystallize the purpose that propels companies, create meaning that engages audiences, and design brands that build recognition.
Our projects span from finance to education, from F&B to fashion, from sustainability to luxury, and our clients range from investment groups to non-profit foundations, from blossoming start-ups to centenary institutions.
We work from Portugal and operate worldwide, with projects from the UK to Finland, Kuwait to Dubai, and Portugal to Australia.
WE ARE DRIVERS OF CHANGE AND CATALYSTS OF GROWTH.
EMOTIONAL OUTPUT THROUGH RATIONAL INPUT.
We dive deep into the company's beliefs to discover its core values, and later translate them into a motto for action - The Brand Vision - that will work as a lighthouse to the design process.
Through close collaboration with our clients - as a team, more often than not - we crystallize the Brand Vision into unique and memorable shapes, capable of being catalysts for the company, as well as builders of lasting relationships with its customers.
SERVICES
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Brand Strategy
Brand Positioning
Brand Architecture
Brand Vision -
Naming
Corporate Identity
Rebranding
Brand Voice
Brand Guidelines -
Graphic
Editorial
Packaging
Motion
UX/UI
Retail
APPROACH
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Research, interviews, and questionnaires to deeply understand the company's beliefs and goals.
Output: Core-value definition.
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Synthesizing the core values into a motto for action.
Output: Brand Vision.
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Designing the brand: logo, color, type, visual universe, and speech.
Output: Brand Elements.
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Taking the brand to the real world - adjustment and systematization.
Output: Brand applications and graphic guidelines.
HEAD TEAM
PEDRO FARELO
DESIGN DIRECTOR
Graphic designer with over 25 years of experience, Pedro has focused on corporate identity and branding, leading projects for international brands and local labels, from large corporations to small startups, from the UK to Australia, from Dubai to Finland.
Through a logical, systematic approach, Pedro delves into the corporation's culture and beliefs to create solutions that are functional, emotional, and lasting.
Outside the studio, you can find him by the surf or cycling up the hill.
FULL PROFILE
DIANA SOUSA
LEAD DESIGNER
After working as a graphic designer at Portugal's main design agencies for over a decade, Diana embraced a different challenge - running Crack Kids, Lisbon's acclaimed graffiti shop and gallery for urban art.
Diana combines refined craftsmanship with an exquisite sense of style.
A nature lover, she's also a gymnastics enthusiast and can throw down some serious hip-hop moves on the dance floor.
FULL PROFILE
SOFIA DE SOUSA
DESIGN MANAGER
With a background in Communication Sciences, a master’s degree in Cinema, and 20 years of experience in audiovisual production, she has also specialized in Sustainable Management since 2024.
Methodical and goal-oriented, Sofia sets the pace and ensures everything runs smoothly inside and outside the studio.
She is at her best somewhere between great music, good food, and friends who laugh at her bad jokes and indulge her questionable taste in horror films.
FULL PROFILE
CLIENTS