We are drivers of change and catalysts of growth.
We crystallize the purpose that propels companies, create meaning that engages audiences, and design brands that build recognition.
Our projects span from finance to education, from F&B to fashion, from sustainability to luxury, and our clients range from investment groups to non-profit foundations, from blossoming start-ups to centenary institutions.
We work from Portugal and operate worldwide, with projects from the UK to Finland, Kuwait to Dubai, and Portugal to Australia.
We add Purpose, Meaning, Motivation, Clarity, Recognition, Efficiency, Credibility, and Loyalty. In sum, Value.
Emotional output through rational input.
Approach
Branding is emotional. It mobilizes entire corporations under the same values and creates relationships with its public, many times, that go beyond reason.
Our approach is to dive deep into the company's beliefs, discover its core values, and later translate them into a motto for action - The Brand Vision - that will work as a lighthouse to the design process.
Through close collaboration with our clients - as a team, more than often - we crystallize the Brand Vision into unique and memorable shapes, capable of being catalysts for the company, as well as builders of lasting relationships with its customers.
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Research, interviews, and questionnaires to deeply understand the company's beliefs and goals.
Output: Core-value definition.
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Synthesizing the core values into a motto for action.
Output: Brand Vision.
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Designing the brand: logo, color, type, visual universe, and speech.
Output: Brand Elements.
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Taking the brand to the real world - adjustment and systematization.
Output: Brand applications and graphic guidelines.
Services
Consulting:
— Brand Strategy
— Brand Positioning
— Brand Architecture
— Brand Vision
Branding:
— Naming
— Corporate Identity
— Rebranding
— Tone of Voice
— Brand Guidelines
Design:
— Graphic
— Editorial
— Packaging
— Motion
— UX
— Retail
Head team
Pedro Farelo
Design Director
Graphic designer with over 25 years of experience, Pedro has focused on corporate identity and branding, leading projects from international brands to local labels, for large corporations and small startups, from the UK to Australia, from Dubai to Finland.
Through a logical and systematic approach, Pedro digs deep into the corporation's culture and beliefs to create solutions that are functional, emotional, and lasting.
Outside the studio, you can find him by the surf or cycling up the hill.
Full profile
Diana Sousa
Lead Designer
After working as a graphic designer at Portugal's main design agencies for over a decade, Diana embraced a different challenge - running Crack Kids, Lisbon's acclaimed graffiti shop and gallery for urban art.
Recently returned to the design scene, Diana combines refined craftsmanship with an exquisite sense of style.
Nature lover, she's also a gymnastics enthusiast and can throw some serious hip-hop moves on the dance floor.
Full profile
Sofia de Sousa
Design Manager
With a background in Communication Sciences, a master’s degree in Cinema, and 20 years of experience in audiovisual production, she has also specialized in Sustainable Management since 2024.
Methodical and goal-oriented, Sofia sets the pace and ensures everything runs smoothly inside and outside the studio.
She is at her best somewhere between great music, good food, and friends who laugh at her bad jokes and indulge her questionable taste in horror films.