We were commissioned to create the name and identity for a new landscaping company, operating in Kuwait. The company was founded by two friends, with very different personalities but with two common factors: an engineering background and a love for nature.

The common interests of both, combined with the different perspectives of each, gave life to a vibrant mutualistic relationship, where methodic thinking generates emotional creativity. This crossing of different personalities and knowledge fields, creates the ground for innovation, for new, more efficient, and lasting solutions.

The intersection of different fields is in the roots of Natural Science itself, where biology, physics, chemistry, astronomy, mathematics, and logic, are combined for understanding natural phenomena.

Crossfield evokes the intersection (cross) while keeping a relation to the cultivated land (field).