Fundação do Gil
Portugal / 2019
Founded in 1999 in the wake of Expo98, Fundação do Gil adopted its mascot and its name as a vehicle to bring its audience, the children, closer in situations, more than often, not joyful - in poverty and/or disease.
Always dedicated to them, the Foundation has followed a path of increasing innovation and specialization, creating pioneering projects, such as Casa do Gil or the Mobile Home Support Units. Today, it is recognized as an indispensable institution in child health in Portugal.
The new identity seeks to mirror this evolution to a more professional, scientific character, emphasizing the “Foundation” side without losing its recognition and empathy for Gil.
Having Gil face right, (“forward” in the Western world) and opening his eyes, was the first step to making him more awake and focused on the future. The simplification of the drawing made it less of a "cartoon" and more of an icon.
The wordmark balances the protagonism between the two words, bringing the “Foundation” to the forefront of reading.
The Foundation's different projects were aligned in a linear architecture, to bring simplicity to the structure and maximize the visibility of the main brand.
Get involved at fundacaodogil.pt