GRAPHOGAME
The World
2022
Education/Technology
Brand Positioning
Brand Design
Brand Applications
Brand Guidelines
Brand Communication
Motion Design
COUNTRY
YEAR
INDUSTRY
SCOPE
GraphoGame is an academically researched learning app designed to improve literacy skills for young children.
Combining Finland's educational methodology with cutting-edge neuroscience research and developed by top academic institutions worldwide, including Harvard and Yale, GraphoGame is a powerful learning tool disguised as a fun game.
With more than 2.6M downloads in 15 countries, available in 8 languages, it is used by 100% of 6- to 9-year-old students in Finland and is the market leader in Brazil, France & Norway.
Effective, available offline, and free, GraphoGame is, for millions of children with dyslexia or without access to school, a hope for a brighter future.
For the new brand, we introduced the GG symbol that synthesizes the "Reading is Winning" signature. We kept the white-and-blue palette as a tribute to the company’s Finnish founders, added two fresh colors, and used a new typeface for a bolder personality. We also reviewed our brand voice and all communication.
Discover the impact of GraphoGame around the globe:
— Chile
Changing the game for millions of children is one click away. Go to graphogame.com and help spread the word.
Mervi Palander, GraphoGame, Founder & CEO