SushiCorner is a chain of high-quality sushi restaurants, designed for food courts, areas usually more geared to fast service than excellence. With the opening of its sixth store - the first outside a mall - the brand and communication needed an update.

The new brand maintains some legacy, keeping the flower as a symbol and green as the primary color, like its predecessor. On the other hand, let’s go of the Japanese-inspired style and broaden the color palette, gaining a more European and cosmopolitan personality.

Communication shifts from an exclusive focus on the product to a new, more aspirational speech around the motto “Happiness is around the corner.”

Store photos by Luis Mileu and Hugo Nogueira