Woodex


Kuwait / 2022


Founded in 1994 in Kuwait City, Woodex began as a small workshop for wood furniture, in the years after the war, when the country was under reconstruction. Started as an on-demand bedroom furniture, it soon began offering all-round solutions in wood.

With the arrival of the second generation in 2006, and its innovative processes and attention to design, the company was ready to expand its horizons.

In 2010, the workshop gave place to a production center equipped with the latest technology, combining traditional manufacturing with progressive thinking, and transforming Woodex into a renowned company in the city.

Today, Woodex services go from furniture design to contracting and trading, on a continuous cycle of optimization, where innovation keeps pushing tradition while learning from it.

The new brand evokes this constant dialogue between past and future, on a never-ending growing movement.


Brand Vision


Wisdom from Tradition,
Innovation from Knowledge.

Before and after


From B2B to B2C


For the B2C segment, Woodex adopted a new sub-brand, Be.

Be by Woodex converts the infinite concept from its mother brand into a more abstract shape, open to different interpretations.

Anterior
Anterior

Hamburgueria do Bairro: the best burger in the neighborhood

Próximo
Próximo

Family Affair: bespoke eyewear